AI Brand Index
AI Brand Rankings
UK Broadband Providers
Which broadband providers do AI models recommend to UK consumers?
September 2026: Vodafone leads with 100% AI SoV
AI Share of Voice over time
Monthly AI SoV % per brand — how often each brand is mentioned across all AI models.
Rising this month
Vodafone
+25pp
75% → 100%
BT
+16pp
67% → 83%
Sky
+16pp
67% → 83%
Falling this month
EE
-17pp
50% → 33%
NOW Broadband
-17pp
42% → 25%
Monthly archive
Tracked brands
BTbt.com
Skysky.com
Virgin Mediavirginmedia.com
Vodafonevodafone.co.uk
EEee.co.uk
Plusnetplus.net
TalkTalktalktalk.co.uk
NOW Broadbandnowtv.com
Want a brand added or removed? Get in touch