KEYWORD UNIVERSE
AI Brand Index

Who does AI recommend?

Monthly brand visibility rankings across UK industries — tracked across Gemini, Claude, ChatGPT and Perplexity. See which brands AI models consistently surface, and how recommendations shift month by month.

Tracked categories

— updated monthly
UK Broadband Providers
Which broadband providers do AI models recommend to UK consumers?
BTSkyVirgin MediaVodafone+4 more
UK Heat Pump Installers & Brands
Which heat pump brands and installers do AI models recommend in the UK?
Octopus EnergyVaillantDaikinSamsung+4 more
UK Mortgage Lenders & Brokers
Which mortgage lenders and brokers do AI models recommend to UK homebuyers?
HalifaxNationwideBarclaysHSBC+4 more
UK Home Insurance Providers
Which home insurance providers do AI models recommend to UK homeowners?
Direct LineAvivaAdmiralAXA+4 more
UK Energy Suppliers
Which energy suppliers do AI models recommend to UK households?
Octopus EnergyBritish GasEDF EnergyE.ON+3 more

What is the AI Brand Index?

Every month, Keyword Universe queries the four leading AI assistants — Gemini, Claude, ChatGPT and Perplexity — with real consumer questions in each category. We track which brands are mentioned, how positively they're framed, and how their AI share of voice changes over time. It's the first monthly benchmark for brand visibility in AI search.

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