AI Share of Voice Rankings
Averaged across all 3 queries. Sentiment reflects the most positive framing seen per provider across queries.
| # | Brand | Avg AI SoV | Gemini | Claude | ChatGPT | Perplexity |
|---|---|---|---|---|---|---|
| 1 | Vodafone | 100% | — | ·Mentioned | ·Mentioned | ·Mentioned |
| 2 | BT | 89% | — | ·Mentioned | ·Mentioned | ·Mentioned |
| 3 | Sky | 89% | — | ·Mentioned | ·Mentioned | ·Mentioned |
| 4 | Virgin Media | 89% | — | ·Mentioned | ·Mentioned | ·Mentioned |
| 5 | Plusnet | 78% | — | ·Mentioned | ·Mentioned | ·Mentioned |
| 6 | EE | 67% | — | ·Mentioned | ·Mentioned | ·Mentioned |
| 7 | NOW Broadband | 44% | — | ·Mentioned | ·Mentioned | ·Mentioned |
| 8 | TalkTalk | 33% | — | —Not mentioned | ·Mentioned | —Not mentioned |
✓Recommended·Mentioned⚠With caveats—Not mentioned
Queries asked to each AI model
We sent these exact questions to Gemini, Claude, ChatGPT, Perplexity — no brand context included, so responses are unbiased.
- 1“What are the best broadband providers in the UK?”
- 2“Which broadband provider should I choose in the UK?”
- 3“What is the best value broadband deal in the UK right now?”
Per-provider breakdown
How each AI model ranked brands individually.
Gemini
No brands surfaced.
Claude
Mentioned
VodafoneBTSkyVirgin MediaPlusnetEENOW Broadband
ChatGPT
Mentioned
VodafoneBTSkyVirgin MediaPlusnetEENOW BroadbandTalkTalk
Perplexity
Mentioned
VodafoneBTSkyVirgin MediaPlusnetEENOW Broadband
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All months
October 2026