AI Share of Voice Rankings
Averaged across all 3 queries. Sentiment reflects the most positive framing seen per provider across queries.
| # | Brand | Avg AI SoV | Gemini | Claude | ChatGPT | Perplexity |
|---|---|---|---|---|---|---|
| 1 | Vodafone | 100% | ✓Recommended | ✓Recommended | ✓Recommended | ✓Recommended |
| 2 | Virgin Media | 92% | ✓Recommended | ✓Recommended | ✓Recommended | ✓Recommended |
| 3 | BT | 83% | ·Mentioned | ✓Recommended | ✓Recommended | ✓Recommended |
| 4 | Sky | 83% | ✓Recommended | ✓Recommended | ✓Recommended | ✓Recommended |
| 5 | Plusnet | 75% | ✓Recommended | ·Mentioned | ✓Recommended | ✓Recommended |
| 6 | TalkTalk | 50% | ⚠With caveats | ✓Recommended | ✓Recommended | —Not mentioned |
| 7 | EE | 33% | ⚠With caveats | —Not mentioned | ✓Recommended | ✓Recommended |
| 8 | NOW Broadband | 25% | —Not mentioned | ·Mentioned | ✓Recommended | —Not mentioned |
✓Recommended·Mentioned⚠With caveats—Not mentioned
Queries asked to each AI model
We sent these exact questions to Gemini, Claude, ChatGPT, Perplexity — no brand context included, so responses are unbiased.
- 1“What are the best broadband providers in the UK?”
- 2“Which broadband provider should I choose in the UK?”
- 3“What is the best value broadband deal in the UK right now?”
Per-provider breakdown
How each AI model ranked brands individually.
Gemini
Recommended
VodafoneVirgin MediaSkyPlusnet
Mentioned
BT
Claude
Recommended
VodafoneVirgin MediaBTSkyTalkTalk
Mentioned
PlusnetNOW Broadband
ChatGPT
Recommended
VodafoneVirgin MediaBTSkyPlusnetTalkTalkEENOW Broadband
Perplexity
Recommended
VodafoneVirgin MediaBTSkyPlusnetEE
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All months
September 2026