AI Share of Voice Rankings
Averaged across all 3 queries. Sentiment reflects the most positive framing seen per provider across queries.
| # | Brand | Avg AI SoV | Gemini | Claude | ChatGPT | Perplexity |
|---|---|---|---|---|---|---|
| 1 | Virgin Media | 92% | ✓Recommended | ✓Recommended | ·Mentioned | ✓Recommended |
| 2 | Vodafone | 75% | ✓Recommended | ✓Recommended | ·Mentioned | ✓Recommended |
| 3 | Plusnet | 75% | ✓Recommended | ✓Recommended | ·Mentioned | ✓Recommended |
| 4 | BT | 67% | ✓Recommended | ✓Recommended | ·Mentioned | ·Mentioned |
| 5 | Sky | 67% | ✓Recommended | ✓Recommended | ·Mentioned | —Not mentioned |
| 6 | TalkTalk | 58% | ✓Recommended | ✓Recommended | ·Mentioned | —Not mentioned |
| 7 | EE | 50% | ✓Recommended | ✓Recommended | ·Mentioned | ✓Recommended |
| 8 | NOW Broadband | 42% | ·Mentioned | ✓Recommended | —Not mentioned | —Not mentioned |
✓Recommended·Mentioned⚠With caveats—Not mentioned
Queries asked to each AI model
We sent these exact questions to Gemini, Claude, ChatGPT, Perplexity — no brand context included, so responses are unbiased.
- 1“What are the best broadband providers in the UK?”
- 2“Which broadband provider should I choose in the UK?”
- 3“What is the best value broadband deal in the UK right now?”
Per-provider breakdown
How each AI model ranked brands individually.
Gemini
Recommended
Virgin MediaVodafonePlusnetBTSkyTalkTalkEE
Mentioned
NOW Broadband
Claude
Recommended
Virgin MediaVodafonePlusnetBTSkyTalkTalkEENOW Broadband
ChatGPT
Mentioned
Virgin MediaVodafonePlusnetBTSkyTalkTalkEE
Perplexity
Recommended
Virgin MediaVodafonePlusnetEE
Mentioned
BT
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All months
August 2026