AI Share of Voice Rankings
Averaged across all 3 queries. Sentiment reflects the most positive framing seen per provider across queries.
| # | Brand | Avg AI SoV | Gemini | Claude | ChatGPT | Perplexity |
|---|---|---|---|---|---|---|
| 1 | BT | 100% | ✓Recommended | ✓Recommended | ✓Recommended | ✓Recommended |
| 2 | Sky | 100% | ✓Recommended | ✓Recommended | ✓Recommended | ✓Recommended |
| 3 | Virgin Media | 100% | ✓Recommended | ✓Recommended | ✓Recommended | ✓Recommended |
| 4 | Plusnet | 92% | ✓Recommended | ✓Recommended | ✓Recommended | ✓Recommended |
| 5 | Vodafone | 83% | ✓Recommended | ✓Recommended | ✓Recommended | ✓Recommended |
| 6 | TalkTalk | 75% | ✓Recommended | ✓Recommended | ✓Recommended | ✓Recommended |
| 7 | EE | 67% | ✓Recommended | ✓Recommended | ✓Recommended | ✓Recommended |
| 8 | NOW Broadband | 33% | —Not mentioned | ·Mentioned | ✓Recommended | ·Mentioned |
✓Recommended·Mentioned⚠With caveats—Not mentioned
Queries asked to each AI model
We sent these exact questions to Gemini, Claude, ChatGPT, Perplexity — no brand context included, so responses are unbiased.
- 1“What are the best broadband providers in the UK?”
- 2“Which broadband provider should I choose in the UK?”
- 3“What is the best value broadband deal in the UK right now?”
Per-provider breakdown
How each AI model ranked brands individually.
Gemini
Recommended
BTSkyVirgin MediaPlusnetVodafoneTalkTalkEE
Claude
Recommended
BTSkyVirgin MediaPlusnetVodafoneTalkTalkEE
Mentioned
NOW Broadband
ChatGPT
Recommended
BTSkyVirgin MediaPlusnetVodafoneTalkTalkEENOW Broadband
Perplexity
Recommended
BTSkyVirgin MediaPlusnetVodafoneTalkTalkEE
Mentioned
NOW Broadband
Is your brand in the rankings?
Run a custom brand visibility check to see how AI models mention you — and your competitors — right now.
All months
July 2026