AI Brand Index
AI Brand Rankings

UK Energy Suppliers

Which energy suppliers do AI models recommend to UK households?

September 2026: Octopus Energy leads with 92% AI SoV
AI Share of Voice over time
Monthly AI SoV % per brand — how often each brand is mentioned across all AI models.
Rising this month
Scottish Power
+42pp

8% → 50%

British Gas
+25pp

50% → 75%

EDF Energy
+25pp

42% → 67%

OVO Energy
+25pp

25% → 50%

Falling this month
Utilita
Dropped out

17% → 0%

Monthly archive

Tracked brands
Octopus Energyoctopus.energy
British Gasbritishgas.co.uk
EDF Energyedfenergy.com
E.ONeon.co.uk
Scottish Powerscottishpower.co.uk
OVO Energyovoenergy.com
Utilitautilita.co.uk

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