AI Brand Index
AI Brand Rankings
UK Mortgage Lenders & Brokers
Which mortgage lenders and brokers do AI models recommend to UK homebuyers?
September 2026: L&C Mortgages leads with 67% AI SoV
AI Share of Voice over time
Monthly AI SoV % per brand — how often each brand is mentioned across all AI models.
Rising this month
L&C Mortgages
+17pp
50% → 67%
Falling this month
Lloyds Bank
-33pp
50% → 17%
Monthly archive
Tracked brands
Halifaxhalifax.co.uk
Nationwidenationwide.co.uk
Barclaysbarclays.co.uk
HSBChsbc.co.uk
NatWestnatwest.com
Lloyds Banklloydsbank.com
Santandersantander.co.uk
L&C Mortgageslandc.co.uk
Want a brand added or removed? Get in touch